Experience

Arctic Fox Hair Color

Lead Graphic Designer • February 2022 – Present

Arctic Fox Hair Color is a vegan and cruelty-free hair dye brand known for its vibrant, semi-permanent shades. With a wide range of colors from pastel pinks to bold neons, Arctic Fox offers endless possibilities for self-expression. Their dyes are formulated to be gentle on hair, long-lasting, and easy to apply. Arctic Fox also donates 15% of profits to organizations that help prevent animal cruelty and promote animal welfare.

Responsibilties:

  • Developed and designed email campaigns and flows.
  • Filmed and edited videos for social media channels earning average of 2.4M+ views, 113,000+ likes and 1400+ comments.
  • Developed branding for new products and campaigns by creating email campaign branding, art directing creation of emails and social assets, developing ads, creating landing pages and designing other print materials to support campaign.
  • Created new ads for paid channels on quarterly basis and for campaigns, as needed.
  • Developed overall brand guidelines.
  • Designed packaging for new product launches including gift sets, entering the EU market, and new product categories.
  • Creative directed campaigns for new product launches.
  • Art directed campaign photoshoots on set.
  • Managed team of junior designers.
  • Developed file naming and folder structure for assets.

Your Super

Senior Graphic Designer • January 2021 – February 2022
Graphic Designer • November 2019 – January 2021

Your Super is leading startup of organic, plant-based superfood mixes. They offer a variety of blends designed to boost your health and wellness, packed with nutrients and antioxidants. Your Super’s products are convenient and delicious, making it easy to incorporate more plant-based foods into your diet.

Responsibilities:

  • Developed and designed email campaigns.
  • Analyzed email data, implemented data-backed improvements and strategized on new A/B testing hypotheses.
  • Integral in the development of branding for new products by being responsible for email campaign branding, art directing creation of emails and social assets, developing ads, filming and directing videos, creating landing pages and designing other print materials to support campaign.
  • Created ads for paid channels on new product launch generating average ROAs of 4.87% during week of new product launch.
  • Developed email brand guidelines and created social media templates.
  • Filmed and edited videos for social media channels earning average of 57,000 views, 1500 likes and 570 comments.
  • Designed landing pages for new product launches and support of paid social channels and funnels.
  • Supervised and art directed work of junior designers.
  • Photographed and retouched images from 10 campaigns, in addition to recipe images and product shots, as needed.

NYDJ

Graphic Designer • April 2019 – November 2019
Freelance Graphic Designer • July 2017 – April 2019

NYDJ is a renowned brand known for its commitment to crafting flattering and comfortable jeans for women of all ages and sizes. With their signature Lift Tuck® Technology, NYDJ jeans are designed to enhance your curves and provide a flattering fit. Their extensive collection offers a variety of styles, from skinny jeans to wide-leg trousers, ensuring there’s something for everyone.

Responsibilities:

  • Designed emails that supported and increased Direct to Consumer business.
    Contributed to concept development for emails for better storytelling that increased CTR and conversions.
  • Preflighted and designed in-store signage for retailers including Nordstrom, Bloomingdale’s, Macy’s and our own brick and mortar stores.
  • Managed, selected and cropped all e-comm images for www.nydj.com.
  • Communicated with team members and managers to prioritize projects and improve workflow.

Undefeated Creative

Photographer & Retoucher • February 2014 – March 2016

Undefeated Creative is a dynamic creative agency that specializes in delivering exceptional branding, marketing, and design solutions. With a focus on fashion, apparel, and beauty industries, their team of experienced professionals offers a wide range of services, including e-commerce, product photography, video production, graphic design, and brand identity development.

Responsibilties:

  • Photographed and retouched products ranging from jewelry, clothes, handbags and shoes.
  • Retouched product and model images.
  • Maintained studio space and studio equipment.
  • Created invoices, emailed clients and performed other general office and project management duties.